Auburn Football’s ‘New Day’ hype video

A winter workout hype video made with three-seasons-old highlights should seem weird. But when both the coach and the player most responsible for creating them are back on the Plains bearing pizza and donuts it just feels right.

If Auburn’s marketeers wanted to match the anticipation for 2013 to the DNA of 2010 (or something), they have succeeded.

“Our coaches are fixin’ to strain your butt.”

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