Home / Tiger Pause: Tracking Auburn in Pop Culture / Jägermeister ‘JägerBonds’ app commercial shot in front of Auburn Tigers Ave. sign

Jägermeister ‘JägerBonds’ app commercial shot in front of Auburn Tigers Ave. sign

Screenshot 2014-04-22 09.06.39
jAUgermeister: A novelty AUBURN TIGERS AVE sign appears in the background throughout the commercial for Jägermeister’s commercial for its new social networking app JägerBonds.

You’re trying to make your punnily named social networking app seem as hip as possible for the young people, or young volcanoes if you will. What do you do?

What are the young volcanoes into? What’s at the vanguard of American culture?

How can get them to subliminally associate something truly awesome with your product? (Can’t see the video? Try here.)

Eagle Eye Award: @ScoopPhillips

Related: Small chickpea snack business makes commercial featuring kid in Auburn jersey, wins $100K on TODAY Show.

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