Home / Tiger Pause: Tracking Auburn in Pop Culture / Small chickpea snack business 2Armadillos makes commercial featuring kid in Auburn jersey, wins $100K from star of ‘The Profit’

Small chickpea snack business 2Armadillos makes commercial featuring kid in Auburn jersey, wins $100K from star of ‘The Profit’

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Kid is in Dyer need for some organic, gluten-free chickpeas.

There’s this CNBC show called The Profit where this millionaire named Marcus Lemonis pledges his faith and finances in failing businesses. But for the past few weeks he’s been laying the groundwork to do the opposite—invest in a start-up—on a TODAY Show series called Start Up To Success.

The final round was Tuesday, and the start up that received a victorious $100,000 check from Lemonis was 2Armadillos, a small business in D.C. that sells roasted chickpeas as snacks… and makes on-the-fly commercials featuring kids in Auburn jerseys, which we’re pretty sure is why they won. (Can’t see the video? Try here. Or keep scrolling.)

Here’s the full segment:

You can order the chickpeas here.

You can find a zillion more random jerseys and T-shirts and pennants and references to Auburn in pop culture here.

Eagle Eye Award: Beth Lambert

Related: Auburn grads start the Netflix of neckties.

Keep Reading:

* Auburn grad in Auburn shirt leads ‘The Price Is Right’ audience in ‘War Eagle’, wins car
* Bo knows Jesus
* What legendary FSU AD John Bridgers had to do during practice when he played for Auburn in the early 40s
* The great Samford Tower Mickey Mouse clock caper of 1977
* Show Some Pigskin: An Illustrated Guide to Auburn’s Playboy All-Americans
* A complete set of 1988 Phil Neel’s Auburn pinback buttons
* Cam Newton on the cover of GQ
* Pat Dye would have killed Jerry Sandusky
* Auburn-educated astronaut wanted ‘War Eagle’ to be first words on the moon

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