Yes, the People For The Retirement Of Bear Bryant Party.
The one-time, get-elected gimmick was the brainchild of Auburn juniors Ken Guin and Greg “Bull” Schmidt, both of whom were running for Off Campus Senator in Auburn’s 1982 SGA elections and looking for a way to stand out from the long list of candidates that most Auburn students who actually took the time to vote had never heard of.
From the 1983 Glom (which ran the story with this disclaimer: “This story was submitted on the Glomerata’s first deadline in early November, before Paul “Bear” Bryant’s retirement and untimely death. I decided to keep this story in the book to exemplify the effect the Bear had on people—even at Alabama’s rival school.”):
At first, the two came up with the “Vote for Me” party; fairly good, but not quite what they had in mind. The idea that stuck was successful in a big way. Not only by winning the election, but by leading in votes, Greg with a little more than 1,000 and Ken, second with about 850.
After deciding on the party’s name, to avoid libel, they thought it might be smart to let Bear in on their scheme. Ken called his office and Bear wasn’t in, but his secretary listened. Ken said that she sounded disgusted with the idea at first, but with a little subtle persuasion they convinced her.
When the winningest coach in history found out about it, he agreed to have his picture made with both of them for their campaign posters. But the elections by then were too close to coordinate a time and pace. Instead, Ken and Greg went with the typical profile — a houndstooth cap picture of Bear.
Apparently they had a hard time keeping the posters up; everyone kept snatching them as souvenirs.
According to a story in the May 9, 1982 issue of the Tuscaloosa News by sports editor Al Browning — yep, made the papers — Guin and Schmidt even sent a few posters to ol’ Bear himself… which he autographed and returned. The Glom goes on to say that, after learning of the results, Bryant even had an article about the campaign published in Alabama’s recruiting manual titled “How to Win an Auburn Election.”
Guin apparently took a lot from the experience as well. He made a career out of sleeping with the enemy, representing Tuscaloosa in the Alabama House of Representatives from 1994 to 2010.
Viva la revolución.