Aesthetically, he actually understands it—kinda. But Fritz Siler still ain’t thrilled. For a couple of reasons.
First off, like most Auburn fans, his aversion to change is off the charts. Secondly, though he sees how it might be easier to produce, the design, in his mind, lacks… clarity?
Not that the university’s branding strategy-based decision to tweak the iconic logo he created with beer and butcher paper and a bass drum as an Auburn freshman negates his unheralded contributions to ol’ alma mater, but, you know, now he can’t nudge his neighbor at a football game, point to midfield and say “hey, one night in 1965, when I was studying for my final in Advanced Anheuser-Busch, I came up with that thing.” Now it’ll have to be “the thing that thing is based on.” Doesn’t have the same ring to it.
I called up the 1975 Auburn graduate—he was on the 10-year-plan—to get his thoughts on the last 24 hours for the inaugural episode of the It’s Pronounced Jordan revival. It’s 20 minutes. It’s good.
(And go ahead and subscribe. iTunes or Apple Podcasts or whatever. Spotify. Even that iHeartRadio thing. Soon to be on Stitcher, and it’s indexed in tons of other apps and services… Overcast, Podchaser, Castro, Pocketcast, Castbox. Or, you know, straight from BuzzSprout. Or, you know, on www.itspronouncedjordan.com.)