Those 30-second AU commercials that air (along with a same-length spot for Auburn’s opponent) during football games? This year’s could be the best ever. It would have to be if Cam Newton’s in it, right?
“We’re not at liberty to talk about it right now,” said Camille Barkley, Auburn’s Acting Executive Director for Marketing and Creative Services. “We’re working on concepts (for the commercial) and have talked to a few people about being in it.”
Newton, who is currently working toward his sociology degree at Auburn, is one of those people. And his involvement would certainly make sense. As arguably the highest profile potential spokesman for Auburn University not currently in charge of Apple, Newton is a perfect choice for the annual “high exposure” commercial, the airtime for which is paid for by the NCAA.
“They (the NCAA) basically treat it like a PSA,” Barkley says. “Our advertising budgets are fairly modest, so we would not be able to afford to air it during a bunch of games.”
Though Barkley says the commercial is still in development, and that Newton’s possible participation in the project won’t be confirmed until next week at the earliest, TWER is told Newton will possibly film his part for the spot before the end of the week.
“I can tell you that Cam is trying to do as much as he can to promote Auburn before he finishes this semester,” says Tim Jackson, Auburn’s Executive Associate Athletic Director.
Part of that Much included a thank you message recorded (listen to it here) and delivered via robocall to Tigers Unlimited members earlier this week.
Graphic: @SeanThomasAU, @AuburnMemes.
Related: Normal College Student Cam Newton jokes before a final exam.
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Why would anyone want Cam Newton in an AU ad??
JD, that is one of the most insanely idiotic things I have ever read. Everyone on this site is now dumber for having read it.
I’m afraid I agree with JD. I don’t think everyone else in the college world has the same view of Cam as we do. Not sure we want to make him an object of an Auburn ad. War Eagle!
Well, okay then. I guess Under Armour, GatorAid, Belk’s, and any other multi-billion dollar company that uses his endorsement got it wrong. Good grief.
I love Cam! I actually saw him with two friends at the LaGuardia airport on Sunday! I thought it was him and touched his arm and asked quietly, “are you Cam?” He looked down at me and said “yes ma’am.” So polite. I did not want to make a scene and cause others to want photos and autographs so I just said War Eagle and he said it back! He is a wonderful young man!! I wish I could tell his mother how polite he was! He was trying to disguise himself with hat, sunglasses, messing with his phone, but the height gave him away! As for not using him, why wouldn’t we!? He is a student then and now. And he has a name that is as recognizable as Bo Jackson. No one pays a bit of attention to another schools’ ad. They are looking for their own. So use Cam, use Bo, pull Pat Sullivan out if you wish! Not many schools can lay claim to three like these men!
Great story, Gree. Do we really care what the alums from other universities think? I know I don’t.
…the ads are to be promoting Auburn, so that’s why we should care.