Kathy Moates’ most prized piece of Auburn memorabilia is a houndstooth hat.
Each fall, she takes it out of her closet, dusts it off, and places it on her coffee table where it stays all football season long. It’s the centerpiece to her living room’s Auburn decor. Folks come over for games. They look down. They look back up. “I thought y’all were Auburn people.” Kathy laughs and tells them the story.
She got the hat at the 1969 Iron Bowl. Auburn’s first win over Bama in five years. Bear Bryant’s worst defeat ever. It was a crazy game. Auburn players were faking punts from their own goal line on a whim. Auburn students were running onto the field to kneel and shout “hallelujah” when the fake punts turned into touchdowns. People were writing songs.
Even Shug let his hair down.
“He was walking down the sideline after the game was over and everybody started yelling ‘throw us your hat, throw us your hat!'” says Moates, an Auburn freshman at the time. She and her date were at the game, sitting above one of Legion Field’s tunnel exits. “He just hauled off and threw it, and I caught it.”
And in that moment, Shug Jordan’s houndstooth hat became, for a time, the most famous houndstooth hat in Alabama, maybe even the country.
In 1969, that houndstooth hat across the state — and likely across the field that day — was still several years away from iconic status. According to a recent story in the Birmingham News, Bear Bryant didn’t start wearing a houndstooth hat until he was given one that year (or possibly 1968) by a Birmingham tailor; any “houndstooth” hat you may see before then is merely checked, the tailor claims. Of course, there’s photos of Bryant in a houndstooth hat at the 1968 Cotton Bowl, which was New Year’s Day. So you’d think he’d have to have had one since Christmas 1967 or so.
Regardless, Shug had also been wearing his houndstooth headpiece for at least a couple of years, often at games; there are several shots of him wearing or holding it on the sidelines in the 1969, 1970, and 1971 Glomerata, not to mention that Golden Flake ad. And no one batted an eye at the pattern choice. No one thought copycat! — there was no cat around to copy, except for maybe Shug himself, who according to his daughter regularly hit up Brooks Brothers in New York City for all manner of houndstooth apparel. He had purchased this particular fedora overseas in 1967. And it meant a lot to him.
“I got the hat two years ago in Ireland and it was pretty well battered up,” Shug told sportswriters after the game. “I guess I’ll never know what happened to my old hat.”
He was still mourning the loss during the next day’s Auburn Football Review — he guessed he’d just have to break in a new one for Auburn’s game against Houston in the Astro-Bluebonnet Bowl — but he needn’t have. Moates had already contacted the athletic department to schedule the hat’s homecoming.
“I called the next day,” she says. “I said I wanted to give it back to him to wear to the bowl game.”
And thanks to her dad, longtime Opelika-Auburn News reporter Robert “Scoop” Owsley, a camera was there waiting to snap a shot for the AP wire when she did.
For Auburn fans living in today’s world of Bama Twins and that dude with the giant Bear Bryant back tattoo, the photo that soon appeared in newspapers across the country — “It was as viral as viral could go back in ’69,” Moates says — of legendary Auburn coach Shug Jordan and an Auburn coed posing beside a grinning stuffed tiger wearing a houndstooth hat is worthy of double takes, triple takes, quadruple takes, takes infinity. But in 1969, it wasn’t a photo of a houndstooth hat , it was just a photo of a hat, Shug Jordan’s houndstooth hat, and every Christmas card Moates received from an Auburn fan friend that year came with a clipping of it… probably accompanied with a “congrats,” because the caption concluded with “Jordan says she’ll get the hat back after the Houston game.” And she did. War Eagle.
“It always made me mad, all that (Bama) houndstooth crap,” Moates says. “Bear’s hat wasn’t famous then. I think Shug wore one first. And I have it.”
Want to see more photos of the Houndstooth Hat homecoming? Support TWER on Patreon.
Related: More new, old photos of Shug and his houndstooth hat.
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* The G.I. Joe from Auburn
* I Survived the Kopper Kettle Explosion and all I got was this T-shirt
* Auburn football worth millions more than Bama football, says Wall Street Journal
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The hat pictured is not the same one in the photos with Shug. The pattern on the band is diagonal on the original hat. Not so on the more recent photos.
This is more of a gingham pattern, not Houndstooth.
Hmmm, you might be right, Ben. Maybe there was a mixup. Shug’s daughter said he had several. (Or maybe the Ireland hat was too special to return?)
J, it’s definitely been even more ‘battered’ over the past 46 years, and I think that’s blurred the pattern a bit, but the stuff up top looks pretty houndstoothy.
Of course, only one of the hats shown in the al.com story about the origin of Bryant’s hat is actually houndstooth.
Bear sold houndstooth hats as the “official” Bryant hat to make an extra buck and the Bryant family has actually trademarked the symbol. Bryant wore many different hats but it was this distinction that made houndstooth associated with him and made houndstooth an Alabama thing. Maybe if Shug has sold “Shug Jordan” houndstooth hats Auburn would be the one wearing the pattern to games. /shrug
In this post http://www.thewareaglereader.com/2013/03/more-photos-of-shug-and-his-houndstooth-hat/
Shug’s hat is like the one pictured in the bottom picture. Look at the band around the base.
Keep these great feature stories coming. They make TWER what’s it’s all about!
Tee James says
well now…. i believe Shug wore it first….
It’s funny how things are always so competitive yet AU is normally on the losing end. Obvious Shug isn’t known for wearing houndstooth, while Bear is. It’s more of a remembers nice piece rather than a Vogue magazine of “Who wore it first”. No story here just AU fans trying to put a W in the column of anything they can grasp like straws to.
Lucy Lee says
Leave it to Auburn, to again, try to compare themselves to Alabama. Will it ever stop?
Ewe – would NEVER want to “compare” to Alabama! Winning football games isn’t everything. Living with humility, respect, not being obnoxious, being respectful, and actual better education will always make AU the best!