The Loveliest of the Plains had been running for nearly 20 years by 1968, which means nearly 20 Valentine’s themed editions with nearly 20 different Valentine’s-ish poses—opening cards, carving hearts and initials into trees. It’d all been done to death! So what did you do post-Summer of Love when you were on deadlines and out of ideas? Just get a pretty blonde girl to pretend (we assume she’s pretending) she’s naked and censoring her censorables with a giant heart! Perfect! Classic Loveliest (of course it’s a Mauldin).
So classic that it apparently inspired (unconsciously?) a conceptual twin exactly 10 years later, when editors (once again) wanted to illustrate for purely educational reason just what you could get away with in the Plainsman back in the days “when a woman could be photographed just because she was a woman.”
Previously: Munifecentest of the Plains.
Check out in our growing Loveliest of the Plains archives here.
Related: More like the Bust Bama pep rally.
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