When it comes to racing automobiles (on foot), Bo prefers the Smart Car. But for chauffeuring tigers, nothing beats a Pathfinder. Bo knows this.
Auburn’s second Heisman Trophy winner is featured (in an Auburn jersey) doing just that in a new Nissan print ad that is part of the car company’s new Heisman House advertising campaign.
Nissan is the presenting sponsor of the Heisman Trophy and also sponsors a college football tour, the Sports Illustrated Heisman Tour presented by Nissan, which will be making a stop in Auburn before the LSU game.
The ad will appear in Sports Illustrated, ESPN The Magazine and in the tour’s custom publication.
Bo has appeared in two previous Nissan print ads [here and here].
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With regards to the caption: with the possible exception of the house, I don’t think any of that is Bo’s style. He’s not Mike Tyson, after all.
It’s not intended to be like Mike Tyson in The Hangover. It’s more to convey Bo and his “family,” the (AU) Tigers.
I don’t drive cars, but if I did, I’d drive this.