The new football season is officially under way, and with it, as always, a slew of uniform tweaks, new marketing campaigns, and fresh attempts at brand development. Some are subtle. Others, not so much.
Justin Lee investigates the logic behind each, trash talks T-Pain, and questions whether Mississippi Gulf Coast Community College is a front for an insane asylum.

How will you survive the next eight days? Like a freakin’ patriot.

Spend the offseason wandering the hinterlands in an Auburn snuggie? Here’s what you missed.

New columnist Justin Lee defends projecting the Creed onto the most NSFW song ever.