Auburn is going to beet Kansas State. That’s just what the Auburn Tigers do–win or lose (and its mostly win), Auburn will beet you.
Before each game, between team warm-ups and the opening kickoff, Auburn’s staff distributes small pouches of beetroot concentrate. The players swirl the beetroot crystals around their water bottles and then slug the deep-purple concoction—which they don’t exactly savor.
“The worst thing in the entire world,” said Auburn tight end C.J. Uzomah. “It is nasty.”
Why beets? Because the vegetable or fruit or whatever it is apparently tailor-made for the hurry-up offense. Beets have a ton of nitrates. Which means increased “muscle efficiency.” Which means less fatigue. Which means winning games that you’re losing going into the 4th quarter of which Auburn, in the beet era, has won four (Auburn dietitian Scott Sehnert told the WSJ the Tigers started “doing beet juice” last year).
Beet your heart out, Gatorade.
You can read the entire WSJ story here.
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