The Whitney Houston videos, the Vines, the GIFs—it’s entirely possible Ricardo Louis’ catch to beat Georgia last Saturday night has been seen more times (one more time already since you started reading this sentence, maybe two), and by more people than other play in Auburn football history.
I mean, I’ve seen The Run a zillion times. So have you. Because we’re Auburn fans. The miraculousness of the Miracle, however, has universal appeal—beyond Auburn, beyond football even, all the way to the OMG segments of America’s morning shows. I mean, if it’s jamming the Twitter timeline of some socialite Good Morning America anchor, that story has some long legs.
Within Auburn’s own social media sphere alone, the Miracle is off the charts. As of Tuesday, the video of the play posted to the Auburn Athletics Facebook page has been viewed 1.4 million times, shared 12,000 times, received 10,000 Likes, and nearly 1,000 comments.
Those numbers shatter the stats of the Facebook post rebutting an April ESPN The Magazine report of a ‘spice’ epidemic among Auburn football players, one of the Athletic Department’s early social media benchmarks.
The Miracle is also presumed to have been the reason the Auburn Athletics Facebook page racked up more than 6 million impressions over the weekend, which we’re told is good.
“The 6 million impressions over the two-day period is extremely high,” says Cassie Arner, Auburn’s Assistant Athletic Director for Public Relations. “We also saw our engagement number rise to 50 percent in a market where the average is less than 10 percent.”
In addition, AuburnTigers.com had 315,000 pageviews on Saturday alone. And there’s that fan reaction video that’s making the rounds that via official Auburn channels (YouTube, Facebook) has more than 200,000 views of its own.
* Auburn’s Miracle in Jordan-Hare highlighted on Today Show (maybe thanks to an Auburn grad in the control room)
* Miracle in Jordan-Hare shown in Williams-Brice Stadium during South Carolina-Florida game
* Bjork wrote a song about Auburn’s “Hey Day”
* John Travolta in an Auburn shirt
* The Auburn Eyefuls of 1952
* I Survived the Kopper Kettle Explosion and all I got was this t-shirt
* “Cougar Town” star gets Glom’ed
* Auburn-educated astronaut wanted ‘War Eagle’ to be first words on the moon