Home / Ace Bloggie / ‘Freak’ Cam Newton’s body takes over revamped Gatorade website

‘Freak’ Cam Newton’s body takes over revamped Gatorade website

Screen Shot 2013-11-19 at 11.42.45 AM

Gatorade is getting the most out of its sponsorship deal with Cam Newton. And what with that Patriots-beating performance on Monday Night Football, the timing couldn’t be better.

The Blessed (and totally hydrated) Individual’s body “serves as a virtual guide showing what happens internally during play” as part of Gatorade.com’s new interactive “The Science of G” section. It’s wacky, cool, and uses something called Hybrid Medical Animations “to create a first-of-its-kind experience that illustrates how specific fuel affects athletes.”

Screen Shot 2013-11-19 at 12.02.53 PM

They’ve also asked DC Comics to turn the Auburn student into a superhero, i.e. to bring the superhero to life in a comic book.

Meet The Blender.

Screen Shot 2013-11-19 at 11.42.11 AM

From Gatorade’s press release:

Additionally, Gatorade has partnered with DC Comics to create the “Freaks,” an animated comic featuring narratives of how Gatorade athletes J.J. Watt (2012 AP NFL Defensive Player of the Year) and Cam Newton (2011 AP Offensive Rookie of the Year) became the star athletes they are today. Each comic storyline was developed by Watt and Newton to convey what they believe fuels their respective pursuits of greatness.

Newton, as his alter ego “The Blender,” is a multi-faceted athlete who can hurt opponents with his arm and legs. In his tale, Newton tells a young fan to take his advice and not to replicate his favorite athletes, but to learn from them and adapt their styles to his abilities. Newton learned that lesson from his father at a young age and incorporated his favorite players’ skills to become “The Blender.”

Here’s some shots of The Blender in action.Screen Shot 2013-11-19 at 11.31.11 AMScreen Shot 2013-11-19 at 11.30.33 AM

Screen Shot 2013-11-19 at 11.31.27 AM

Related: Cam Newton scores touchdown, gives ball to Auburn fan wearing giant Cam Newton mask.

Keep Reading:

* Catching up with Auburn’s former Sports Illustrated swimsuit issue model
* Wonder Woman, Joan from Mad Men, Dr. Girlfriend… all Auburn fans
* Auburn’s first nude model tells all
* John Oates in a War Damn Eagle T-Shirt

Like us on Facebook. Follow us on Twitter. Talk about things in the Forums. Want to advertise? Spare a dollar?

About Staff

Check Also

screenshot-2016-09-30-13-21-02

Hear Alan Ruck of ‘Ferris Bueller’ fame shout ‘War Eagle, by God’ in his fake George Peterson voice

Look, a Toomer’s Oak Jr. was set on fire. And you’ve got Alan Ruck—CAMERON FRYE!—on the …