Those 30-second AU commercials that air (along with a same-length spot for Auburn’s opponent) during football games? This year’s could be the best ever. It would have to be if Cam Newton’s in it, right?
“We’re not at liberty to talk about it right now,” said Camille Barkley, Auburn’s Acting Executive Director for Marketing and Creative Services. “We’re working on concepts (for the commercial) and have talked to a few people about being in it.”
Newton, who is currently working toward his sociology degree at Auburn, is one of those people. And his involvement would certainly make sense. As arguably the highest profile potential spokesman for Auburn University not currently in charge of Apple, Newton is a perfect choice for the annual “high exposure” commercial, the airtime for which is paid for by the NCAA.
“They (the NCAA) basically treat it like a PSA,” Barkley says. “Our advertising budgets are fairly modest, so we would not be able to afford to air it during a bunch of games.”
Though Barkley says the commercial is still in development, and that Newton’s possible participation in the project won’t be confirmed until next week at the earliest, TWER is told Newton will possibly film his part for the spot before the end of the week.
“I can tell you that Cam is trying to do as much as he can to promote Auburn before he finishes this semester,” says Tim Jackson, Auburn’s Executive Associate Athletic Director.
Part of that Much included a thank you message recorded (listen to it here) and delivered via robocall to Tigers Unlimited members earlier this week.
* Cam Newton, robocaller
* Sexiest Auburn photo ever?
* Just trees…
* Brittany Howard wants a piece of the Toomer’s Oaks
* Auburn professor 4th hottest in the country
* Katherine Webb in an Auburn bikini?
* What Auburn thought about Toomer’s toilet paper removal in 1979