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Shug’s ‘War Damn Eagle Shug’ matches

Shug smoked like a chimney. So it’s only natural that Shug would order matches by the box. And it’s only natural that in a season like 1972, he’d order (exactly 40 years ago today) them personalized. But not just with a “War Eagle” or even a “War Damn Eagle”—with “War Damn Eagle Shug.” Yep, even Southern Gentleman puffed up their chests during SEC Coach of the Year seasons.

Related: Matches Made in Heaven: Vintage Matchbooks of The Loveliest Village.

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