David Housel’s lead in the drug abuse conference story adjacent to the Loveliest of the Plains photo in the April 4, 1968 edition of The Plainsman: “Just tell it like it is, baby; tell it like it is.”
Curtis Mauldin couldn’t have agreed more.
In keeping with the times, Mauldin, a campus photography fixture for several, several, several years in the late 60s through the mid 70s, began bringing a sort of soft-lens sensuality to the Loveliest upon arriving on the scene in 1967. When it came to smiles, he seems to have preferred lips to teeth, and he slowly began trading the cartoonish scenarios and cutesy props that were the feature’s hallmark for a more organic, nature-bound, almost Glom Beauty-styled aesthetic. Just take a girl like Cheri Henry, lean her up against a tree, and tell it like it is, baby…
Tell it like it is.
Check out our growing Loveliest of the Plains archives.
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