Trey Johnston, owner and CEO of J & M Bookstore, said it would probably be painted over this summer. Maybe it will be.
But the “CAM” graffiti splitting the iconic “WAR EAGLE” on the wall near J & M’s entrance is still there for now. And maybe with good reason.
Johnston partially credits Cam Newton’s popularity with an unprecedented boost in the store’s revenues.
“He promoted sales by winning on the field,” Johnston recently told the Huntsville Times.
How much? Enough to apparently pay off the store’s line of credit.
From al.com:
“In the last few years, because of the economic situation, the textbooks going away, college bookstores are not as healthy as we were,” said Trey Johnston, owner and CEO. “We have operated on a credit line.”
But that credit line went away because of business at J&M during Auburn’s 2010 national championship season.
“Got back to zero,” Johnston said. “That is the impact it had on us.”
According to Forbes, winning the national championship (largely because of Newton) also increased the worth of Auburn’s football program to $88 million, good enough for ninth place in its rankings of college football’s most valuable teams.
“(Newton’s) residual effect was incredible,” Johnston said.
The residual vandalism seems a small price to keep paying.
Related: Under Armour’ Cam Newton Billboard in Times Square.
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Johnston then said, “That’s a TIGER of a boost in revenues. RAWRRR.”