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Birmingham and Auburn: ‘A Magic Alliance’

Once upon a time—a time with Iron Bowl parades and regular Birmingham News columns from Auburn professors—the graphic designers for the powers that were were actively trying to combat the perception of Birmingham as the capitol of what Will Collier would call Alabamastan.

Take for example this logo for an anonymously published 1972 Better Relations-ish brochure titled “Birmingham and Auburn: A Magic Alliance.”

Proudly stands our cast iron statue, lan-tern high…

“More often than not there has been cooperation between the two (Auburn and Birmingham) that has been overlooked,” reads the introduction. “It can come in the form of a new building under construction on campus, thanks to a gift by a Birmingham alumnus. Or maybe it comes in the day-to-day proficiency in which an Auburn graduate performs his tasks on the job in Birmingham to make it a better place to live.”

And drops of the Saugahatchee Creek might eventually rain on Vulcan’s brow. And oxygen breathed from the Botanical Gardens might one day inspire a cough from Pat Dye. It’s practically symbiotic.

“However you look at it, it’s a relationship, a successful one.”

Related: How Bama remembered Punt, Bama, Punt.

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About Jeremy Henderson

Jeremy Henderson is the editor of The War Eagle Reader and co-host of Rich and Jeremy in the Mornings on Wings 94.3 FM in Auburn. Follow him on Twitter: @wareaglereader / @jerthoughts / @RichandJeremy

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