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Cam Newton announces Gatorade endorsement deal on CNBC’s ‘Fast Money’

The Blessed Individual announced yesterday that he will allow Gatorade to quench his thirst. For cash.

The news of Cam’s latest multi-year sponsorship comes less than a year after he broke Reggie Bush’s record for the largest endorsement deal handed an NFL rookie (Cam: “Really…”) by signing with Under Armour.

Ah, fast money indeed.

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The terms of the deal are still under wraps, but we can only hope they include a siggy-signature flavor line—folks would go full Wolfson on that ish (and it’s not like it needs much developing).

Video servicin’ by Jeff Poor.

Related: The Cam Newton billboard in Times Square.

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