America’s non-profit Public Broadcasting Service isn’t usually where you turn to for in-depth sports stories and gridiron analysis. But every once in a while, PBS pulls together something awesome for Viewers Like You, like the upcoming Football High, an on air and online special documenting the trials and triumphs of a football team from a little Arkansas high school called Shiloh Christian during it’s 2010 season.
Along the way the way did something else even more awesome: filing a Frontline special report — Marketing Kiehl Frazier — profiling the Auburn Tigers’ strong-armed future quarterback.
The new, web-exclusive featurette sheds a little light on what it’s like to be one of the nation’s top blue-chip prospects, and shows some of what goes on in Frazier’s everyday life. As it turns out, when Kiehl isn’t leading Team USA to victory or engineering game-winning drives in the Under Armour All-America Game, he’s filming Shiloh Christian’s version of the Super Bowl Shuffle.
Despite some unfortunately ill-timed financial analogies —recruits as “products,” colleges as “buyers” — we’re confident that it will be the best Auburn football-related TV report that you see today.
The story continues with Frontline producer Caitlin McNally’s corresponding short article on her crew’s trip to the Plains last summer. As she was leaving the Athletic Complex, McNally walked over to watch a couple of young guys playing “Madden” on Xbox.
“Cam was winning,” she writes, “and making sure Kiehl knew it.”
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