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Plainsman declares War!…. Eagle, 1960

WAR, huh, Good God - what is it good for? Absolutely - EAGLE. Say it again, ya'll.

So stark was the possibility of going nuke to nuke with the commies in 1960 that not even being, you know, at Auburn could keep the first word of our three-inch-fonted, split-between-the-fold battle cry from sending visitors and even some incoming freshman to Def Con 1.

From the Sept. 28, 1960 issue of The Plainsman.

In case you can’t quite make that out, it reads:

Auburn’s pet phrase caused consternation to new freshmen and campus visitors Friday. Cause of the excitement was the first fall appearance of The Plainsman. Big, black letters, three inches high above the masthead, proclaimed, “WAR EAGLE.”

A Samford Hall hostess offered a visitor a complimentary copy of the paper. Catching only a glimpse of the headline, he drew back horrified, thinking war had been declared.

Freshman men were taken aback. At distribution points, the paper was folded where the word “WAR” was most prominent. Before stampeding to check with draft boards, the freshmen learned that no alarm was intended, that War Eagle is a way of life with Auburnites.








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About Jeremy Henderson

Jeremy Henderson is the editor of The War Eagle Reader and co-host of Rich and Jeremy in the Mornings on Wings 94.3 FM in Auburn. Follow him on Twitter: @wareaglereader / @jerthoughts / @RichandJeremy

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